The Power of Persuasion

To get anywhere in life, one must be persuasive and clearly state their objectives. Unfortunately, not many people know this fine art. That's where Jay Heinrichs's book entitled Thank You For Arguing comes in. Heinrichs uses practical examples from regular people as well as famous historical figures such as Aristotle and Abraham Lincoln to lay out this fine art. At over 400 pages, this book contains a wealth of useful information on how to get your point across. The author outlines various techniques used to persuade people very clearly. He also delves into the why behind the techniques and explains the psychology that makes this particular technique work.